Letter of explanation Essay Example | Topics and Well Written Essays - 500 words

Letter of explanation - Essay Example Coming from a family with such strong feelings about learning about languages, my chosen ESOL classes encompassed aspects related to reading, writing, grammar and speech. These classes were attended from basic to advanced levels to achieve a good command over the language. The field of study that has always attained my attention is business administration. I have always found myself inclined towards the study of interesting modes and processes of businesses that make only few of them different than the rest. This interest has evolved into a dream of acquiring a bachelor degree in the field of business administration. Upon my arrival in this country, I was aware of the fact that I would not be able to fulfill my dream of attaining the above stated degree in the absence of fluency in English. Therefore, the fulfillment of my dream to have a bachelor degree also provoked me to attend multiple ESOL classes in the beginning of my college career. After attending ESOL classes, I have sensed a great difference in my academic performance since I am able to comprehend the on-going lectures and class discussions in a better manner. My questions do not remain unanswered since I can frame my queries in a correct manner. Class discussions have gotten more interesting and make me learn many things that cannot be comprehended in isolation. I believe that my time spent in ESOL classes have proved to be an important factor in helping me attain good academic results and experience of a productive college career. Learning a new language does not only facilitate the effective acquisition of education in another country, it also helps the individual in mingling with the prevailing culture and norms of the society. Fluency in the language of the region tends to remove the communication barriers and helps in getting one comfortable with his new surroundings. This kind of psychological aspect has also been facilitated from

Internal and External Analysis for New Balance Athletic Shoes Inc Essay

Internal and External Analysis for New Balance Athletic Shoes Inc - Essay Example Finally, the company lacks the emphasis required on design in order to achieve broader sales volumes. The information uncovered for this report will be discussed in relative detail in this report. New Balance currently maintains a somewhat conservative mentality when it comes to trying to reach potential customers. This is an attitude within the company that needs to change and should represent flexibility in thinking toward a change in the brand. Such changes would require small internal adjustments in promotion (and the overall sales budget) to make the product stand out in the minds’ of consumers. Currently, the company only maintains 58 percent brand recognition (Bowen, Huckman & Knoop, 2008), considerably lower than that of their rival competition, Nike and Reebok. However, dollar for dollar, the company’s advertising expenditures are nearly equal with Reebok but the return on this investment is significantly higher for Reebok. The more mature-minded consumer may not be the ideal candidate for the modern New Balance company when it comes to increasing sales volumes, the key to moving forward may lay in reaching a much broader and younger, progressive consum er audience. The company is currently working with a wide variety of different styles for production which should be an integral part of the company’s operations: A well-developed research and development team combined with marketing excellence that can reposition the product (based on budget restrictions) as a more progressive shoe company. It is suggested that marketing strategies should include focusing on this element of good business, illustrating to prospective customers that the company intends to stay around and means business. Such marketing changes, developed through an appropriate project management team, could unleash a brand new image for New Balance, suggesting that it, too, can weigh quality with